Brazilian Business and Ecosystem Services Partnership

The Parceria Empresarial pelos Serviços Ecossistêmicos (PESE) – translated into English as Brazilian Business and Ecosystem Services Partnership - provides a platform for Brazilian companies to proactively develop strategies to manage business risks and opportunities arising from their companies’ dependence and impact on ecosystems. By making the connection between healthy ecosystems and the bottom line, PESE not only fosters more sustainable business practices, but also opens the door to new, profitable business opportunities.

This post originally appeared on Forbes.com

The Amazon rainforest boasts incomparable biodiversity– home to one in 10 of all known species— and plays a vital role in regional water supply and global climate regulation. Yet, it is also a profitable working forest, benefitting both local businesses and international corporations.

Trying to reconcile the conservation and commercial roles of such biodiversity hotspots is no easy matter. But a group of multinational corporations— Anglo American, Danone, Grupo Maggi, PepsiCo, Natura, Vale, Votorantim, and Walmart— are attempting to do just that in Brazil.

Last week, experts from the World Resources Institute (WRI) and our colleagues from Brazilian businesses and organizations gathered at the Botanical Garden in Rio de Janeiro. While the scenery was beautiful, none of us were there to smell the flowers. We were launching a new initiative designed to help Brazilian and international companies incorporate ecosystem services into their business strategies.

WRI, the Brazilian Business Council for Sustainable Development (CEBDS), and the Center for Sustainability Studies at the Getulio Vargas Foundation (GVces) launched the Brazilian Business and Ecosystem Services Partnership (PESE) with assistance from the U.S. Agency for International Development (USAID). PESE partners Brazilian companies with sustainability institutions to develop business strategies that improve both corporate performance and stewardship of Brazil’s ecosystems, most notably in the Amazon.